Tuesday, October 16, 2007

Patricia Fields

This month’s Patricia Fields window features a mannequin wearing emerald green tights, a yellow and black can-can taffeta tutu, and an aqua, magenta, and royal purple sequined horizontally striped tube top. A large cotton-candy colored pink boa bedizened with nickel-sized silver reflective circles is draped over her neck, as electric pink and canary yellow feathered armbands, teal earrings, and a rubber toucan nose, all contribute to her chimerical appearance.

She is crowned with a whopping tangerine, pink, indigo, yellow and cerulean wig designed by Tobel, the in-house wig designer that works out of the hair salon in the basement of Patricia Fields. A marvel in synthetic hair design, this latest creation can only be described as an inspired fusion of Marie Antoinette, Marge Simpson Tina Turner, and a cockatoo.

“I work a lot with birds because I think they’re beautiful,” said Artie Hach, the store's head visual merchandiser, pointing to a dead bird that he used as part of wig for the scarecrow-woman figure also in the same window as the toucan one.

“I added the scarecrow to make the window a little scary -- I was inspired by the movie ‘Jeepers Creepers;’ I’m sexually attracted to the demon,” he added.

Hach went to FIT for exhibition design, but he is an equally talented stylist. He worked with Patricia Fields on seasons 1-4 of “Sex and the City,” earning an Emmy and many skills that have enriched his abilities to outfit the mannequins he uses in his visual merchandising.

“The four years I worked on ‘Sex and the City’ were like a second college and the Emmy was like my degree,” said Hach, who has since also taken on many freelance large-scale window design products for H&M and Macy’s.

Often seen with a ladder, screwdriver, or spare light bulb in his hand, Hach’s job is to maintain the store looking spry and to ensure that products, especially the best-selling ones, are effectively featured.

The second window features a sexy geisha girl being kidnapped by the armageddon creature (a one-eyed scepter wielding monster in a Willy Wonka purple jumpsuit and a pastie over his right nipple) and a biker babe with a Flinstone-sized bone in her hair and a black studded patch over her left eye.


velisha said...

In my opinion, Patricia Fields has the most interesting shop windows in the entire city. They always makes you stop and stare be it in horror or delight.
I blame the demise of window display creativity on the large apparel groups who have pushed out the smaller boutiques from the major shopping areas - they can afford the skyrocketing rents - and put up their cookie cutter stores and corporate "image" on every street corner. Yeah, I like seeing nice photographs of Lucy Liu modelling the latest by the GAP, but I can see that very same photo in any publication. What's the point? A giant eyeball dressed up in a coat and hat, now there's something worth stopping for.

Leslie said...

I love sex and the city!